Originally operating as a physical boutique, Seagulls of St Kilda dressed the beautiful women that shop in St Kilda in excess of 30 years, claiming the title of St Kilda's oldest running women's retail store and establishing itself as the areas premier women's fashion destination. As of September 2020 we now operate completely online and continue to serve you the style you've grown to love from our digital space.
Our edit is a curation of on-trend styles inspired by the runway, providing high fashion looks without the high fashion price tag. The collection ranges from casual yet fashion forward pieces to the best styles from our favourite boutique brands. Whether you have a Sunday BBQ or red carpet event, we always ensure there is something to perfectly dress you.